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Stadia Deader Than Dead, Google Won’t Offer Tech To Streaming Clients

Google has confirmed that while it is going to stay in the video games industry, it will not offer a Stadia-style streaming service to its clients.

“We are not offering that streaming option because it was tied to Stadia itself,” said Jack Buser, Google Cloud’s director of Game Industry solutions to Axios. “So, unfortunately, when we decided to not move forward with Stadia, that sort of [business-to-business] offering could no longer be offered as well.”

Buser also added, “We are at our best when we’re helping other people build this stuff, not necessarily building it ourselves.”

Something not in my story but that may clear up some confusion:
Google is not offering its Stadia-style game-streaming to clients. While it had offered that for some business deals (like steaming a Batman game to AT&T 5G users), that’s ended

— Stephen Totilo (@stephentotilo) March 8, 2023

Instead, Buser’s team is focusing on Google Cloud being a platform for live-service games. It is offering a bundle with a server platform and cloud storage data management, as well as searchable player and game analytics. They already have several gaming clients already, including Sega, Square Enix, and Ubisoft.

Google has offered this technology before, most notably with AT&T where users were able to stream Batman: Arkham Knight directly from their web browser.

Stadia officially shut down in January and Google has since shifted priorities. Before the shutdown, players were able to transfer Ubisoft Games bought on the platform onto Ubisoft Connect, and refunds were also issued to Stadia users.

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