The Nintendo Switch is now in its seventh year, and the system continues to put up big-time sales numbers. That being said, people always want to know what’s next. Nintendo marketing executive Doug Bowser (real name) told the AP that he has “nothing to announce” about the next Nintendo hardware, but overall the company feels “very bullish” about the current model.
“We’re entering uncharted territory with the platform. It’s exciting to see that demand is still there,” Bowser said.
The Switch has proven to be popular so long into its lifecycle in part because it is a genuinely “unique device” with its ability to be used at home and on the go, Bowser said.
Nintendo will inevitably release another console one day. While we don’t know what it’ll be just yet, Bowser said the aim for it will be to “surprise and delight” customers.
“How can we introduce new unique ways of playing? That’s always in front of our mind,” Bowser said.
The Switch has sold 122.5 million units as of December 31, 2022. It is now the third best-selling console of all time. Nintendo just recently released a new Switch bundle to celebrate Mario Day.
There have been ongoing rumors of a new, more powerful Switch console–the Switch Pro–but those reports never materialized into a real product. A next-gen Nintendo console will launch in late 2024, according to one research firm, but this might not be anything beyond pure speculation.
Nintendo’s next big game is The Legend of Zelda: Tears of the Kingdom, and its release this May will no doubt help spur Switch sales even further. The game itself could be a bigger money-maker, too, thanks to its new, more expensive $70 price point.
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